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D3HUB Newsletter | April - September 2025 edition
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What's new at D3HUB?
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Over the past few months, D3HUB has been in full swing—collaborating with tourism destinations, launching pilots, shaping new indicators, and presenting our work on some of Europe’s biggest stages.
From Florence to Brussels, Madrid to Milan, our team and partners have been busy laying the foundations for smarter, more sustainable tourism across Europe.
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Events & Milestones
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- D3HUB Takes the Spotlight on Tourism Indicators
On 2 April, Ana Moniche Bermejo (Turismo Andaluz) presented D3HUB at the “Tourism Indicators: State of the Art and Future” webinar. She showcased how our sustainability indicators can empower destinations to make informed decisions rooted in data and impact.
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- Sustainability in the Spotlight
On 8 April, Dolores Ordóñez (AnySolution) moderated the session 'Sustainable EU Tourism Talk: The Road Ahead', part of the #EUTourism Workshop, advocating for collaborative approaches in reshaping the tourism landscape.
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- Smart Destination Day 2025 - Florence
We proudly joined European thought leaders at Smart Destination Day, presenting D3HUB’s contributions to digital transformation and sustainability for future-ready destinations.
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- Cross-Cluster Session & Pilot Update
In a key milestone, we hosted our first cross-cluster session, bringing together 40+ pilot destinations, project partners, and EISMEA. Insights included:
- Core sustainability indicators
- Dashboard progress & frontrunner destinations
- Engaging dialogue to address common data challenges
“This participatory session laid strong foundations for our next steps.”
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- D3HUB at the NECSTouR Annual General Meeting - Milan
In May, we took centre stage at the NECSTouR AGM to present our vision for a future-proof Competence Centre in European tourism.
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- A Rollercoaster of Insights in Brussels
At the T4T Stakeholders Event and the “Unbalanced Tourism” Workshop, our coordinator Dolores Ordóñez co-led the EU Task Force on rebalancing tourism through smarter, data-driven governance.
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- Highlights from the 1st Meeting of Tourism Statistics Producers & Users- Madrid
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On 9-10 June, D3HUB contributed to two crucial discussions:
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-Measuring sustainable tourism: Andalusia's alignment with EU & UN goals
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-Data infrastructures & interoperability: A compelling session by Dolores Ordóñez on the role of D3HUB.
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Publications
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New Publication Published!
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“Prepared for the Smart Future? Data Literacy & Needs of European DMOs”
Published in ENTER 2025 Proceedings, this study based on 220+ DMO responses reveals a critical need for:
→ Limited capacity for data use and implementation
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→ High demand for support and skills
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→ Urgent need to strengthen readiness for data-driven tourism
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New D3HUB Video Featuring European DMOs!
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What does it mean to be part of a data-driven transformation in tourism?
In our latest video, selected DMOs from the D3HUB pilot programme share why paticipating in this initiative is essential for their future.
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Upcoming events - save the date!
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20th TourMIS Users' Workshop & International Seminar
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Join us as D3HUB team members contribute to the World Café session on “Measuring Social Impact”, addressing one of tourism’s most urgent challenges: how to evaluate real benefits for residents and local communities.
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Get involved with D3HUB
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The D3HUB Competence Centre is actively supporting 40 pilot destinations. Whether you're a policymaker, DMO, researcher, or tourism professional, we invite you to:
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- Explore our pilot programme
- Access resources & indicators
- Engage with our community
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Subscribe to our updates. Follow us:
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Co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Innovation Council and SMEs Executive Agency (EISMEA). Neither the European Union nor EISMEA can be held responsible for them.
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Copyright (C) 2025 D3HUB Project. All rights reserved.
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