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D3HUB Newsletter | March 2026
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Data, collaboration and impact shaping European tourism
The past months have marked important milestones for D3HUB — from the successful closure of our pilot phase with 40 DMOs to high-level participation in European Tourism Day and key international events. Here’s a snapshot of our latest activities.
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D3HUB at European Tourism Day
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At the end of January, D3HUB participated in European Tourism Day in Brussels, where key industry leaders gathered to discuss innovation and sustainability in tourism.
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Dolores Ordóñez, D3HUB Coordinator representing AnySolution, spoke during the session dedicated to AI and Data, highlighting the importance of data-driven decision-making for smarter and more sustainable destinations. The event also featured European Commissioner Apostolos Tzitzikostas, reinforcing the EU’s commitment to digital and green transition in tourism.
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Pilot Phase Closure & Partner Strategy Meeting
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D3HUB officially closed its pilot phase after months of collaboration with 40 Destination Management Organisations across Europe.
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During the Cross-Cluster Meeting, DMOs and experts addressed key challenges such as tourism flow management, resident–tourist balance, new tourism products for emerging destinations and climate change action.
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Media mention
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We are pleased to see D3HUB featured by TravelDailyNews Media Network, highlighting our participation in European Tourism Day, the pilot phase closure and our strategic next steps.
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D3HUB at FITUR 2026 & ENTER2026
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At FITUR TechY, Dolores Ordóñez joined leading experts to discuss tourism governance in the age of AI, presenting D3HUB’s data-driven approach to balancing residents, visitors and stakeholders,¡redistributing tourist flows in space and time, strengthening climate change mitigation and adaptation, and supporting emerging destinations to attract quality and sustainable tourism.
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D3HUB also strengthened collaboration with DMOs during a dedicated meeting at the Andalucía Pavilion.
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At ENTER2026 in Breda, D3HUB delivered a keynote reinforcing a key message:
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- Tourism is not short on data.
- What is often missing is the ability to turn data into better decisions.
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D3HUB Academy: latest information
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Upcoming Internal Webinar in April 2026: Data, Tools & Research for Sustainable Tourism
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This April, the Joint Research Centre (JRC) will host an in-depth webinar, “Data, tools and research: overview of JRC’s work to support EU sustainable tourism.” This session moves beyond the EU Tourism Dashboard to showcase the latest targeted research on relevant topics for tourism policy. We will dive into the complex dynamics of Short-Term Rentals (STRs) and housing, as well as our findings on resident perceptions of tourism—two areas vital for modern destination management. Designed with interaction in mind, the event will feature dedicated space for debate and Q&A, allowing destinations to engage directly. Further details will be shared internally.
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Recapping our February Internal Webinar: The "Dos and Don’ts" of Tourism Dashboards”
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Our February webinar dove into the mechanics of effective data visualisation, distinguishing between operational and market-view dashboards. We explored how a "good" dashboard must create added value for its specific audience by improving accessibility and insights. The session also highlighted the growing role of AI—from predictive forecasting to natural language querying—as a tool to transform raw data into strategy. For those building their own tools, we recommend our core Checklist: prioritise quality Data, ensure seamless Accessibility, derive actionable Insights, and ensure that backend, frontend and audience needs are perfectly aligned.
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FACILITATE – Stakeholder Survey Now Open
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The FACILITATE project, aligned with D3HUB and coordinated by AnySolution, invites tourism stakeholders to contribute to its Stakeholder & Needs Assessment Survey (approx. 15 minutes).
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FACILITATE aims to support destinations and SMEs in adopting smarter data management and data-sharing practices while building a pan-European community.
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International Day of Women and Girls in Science
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On 11 February, we celebrated the International Day of Women and Girls in Science.
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Across destinations and the D3HUB consortium, women are leading the shift towards more data-driven and sustainable tourism.
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Upcoming Events
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Co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Innovation Council and SMEs Executive Agency (EISMEA). Neither the European Union nor EISMEA can be held responsible for them.
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Copyright (C) 2026 D3HUB Project. All rights reserved.
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