{"id":3246,"date":"2026-07-08T12:51:16","date_gmt":"2026-07-08T10:51:16","guid":{"rendered":"https:\/\/www.d3hub-competencecentre.eu\/?page_id=3246"},"modified":"2026-07-09T09:57:30","modified_gmt":"2026-07-09T07:57:30","slug":"use-cases-2","status":"publish","type":"page","link":"https:\/\/www.d3hub-competencecentre.eu\/?page_id=3246","title":{"rendered":"Use Cases"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3246\" class=\"elementor elementor-3246\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13308ec e-con-full e-flex e-con e-parent\" data-id=\"13308ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e10a145 e-con-full e-flex e-con e-child\" data-id=\"e10a145\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db724bd elementor-widget elementor-widget-heading\" data-id=\"db724bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">USE CASES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11b5e26 e-flex e-con-boxed e-con e-parent\" data-id=\"11b5e26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-746d651 elementor-widget elementor-widget-spacer\" data-id=\"746d651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c6c37e e-grid e-con-boxed e-con e-parent\" data-id=\"8c6c37e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e421211 elementor-widget elementor-widget-image\" data-id=\"e421211\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-8-1024x1024.png\" class=\"attachment-large size-large wp-image-3263\" alt=\"\" srcset=\"https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-8-1024x1024.png 1024w, https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-8-300x300.png 300w, https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-8-150x150.png 150w, https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-8-768x768.png 768w, https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-8.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c87266b elementor-widget elementor-widget-heading\" data-id=\"c87266b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\"Being one of the pilot destinations in the D3HUB, Arctic Norway Tourist Board has gained new important insight in order to further develop our regions. Learning from other members has been one of the key take aways. We are looking forward to putting this learning into practice through our action plan and other initiatives.\" \n<br>\n<br>\nAgnete Stensland <br>\nMarket Analyst, Arctic Norway Tourist Board \n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba3598f e-flex e-con-boxed e-con e-parent\" data-id=\"ba3598f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-070b022 elementor-widget elementor-widget-n-accordion\" data-id=\"070b022\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7380\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7380\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Northern Norway\u2019s Path to Year-Round Arctic Sustainability <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7380\" class=\"elementor-element elementor-element-caac314 e-con-full e-flex e-con e-child\" data-id=\"caac314\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7380\" class=\"elementor-element elementor-element-553692f e-flex e-con-boxed e-con e-child\" data-id=\"553692f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f09695 elementor-widget elementor-widget-text-editor\" data-id=\"8f09695\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. Introduction<\/strong><br \/>Northern Norway, represented by the Arctic Norway Tourist Board, is a premier Arctic destination dedicated to establishing a sustainable, year-round tourism economy that directly supports local employment and community settlement. The tourist board functions as an umbrella organization representing 16 regional destination companies and an extensive network of local suppliers, facilitating seamless B2B connections, itinerary planning, and global promotional campaigns in collaboration with Visit Norway. Driven by a sophisticated approach to market intelligence, the destination has developed a robust data-driven ecosystem supported by an extensive 14-market target group model and an ongoing, destination-level guest survey that tracks target groups, travel patterns, activity preferences, and traveler satisfaction. Through its strategic activities, Northern Norway aims to enhance data-driven governance, foster a highly profitable and professional tourism business, and further advance its vision for sustainable, climate-resilient regional development.<\/p><p><strong>2. Challenges<\/strong><br \/>Northern Norway faces the challenge of balancing tourism growth with the preservation of its fragile Arctic environment and the well-being of its local population. Tourism is a strategic economic driver for the region, accounting for over 10% to 15% of total employment, but visitor flows and destination readiness are highly unequal across the territory. While major hubs like the city of Troms\u00f8 during winter and the Lofoten archipelago during summer struggle with increased pressure on local infrastructure, nature, and residents, other emerging areas desire tourism growth but lack the necessary accommodation capacity, transport infrastructure, and structured experiences. This fragmentation is further compounded by an increasing number of unregistered companies in high season, which dilutes quality standards and reduces local value creation. Additionally, the massive influx of visitors has severely strained the traditional Norwegian cultural heritage of the right to roam (allemannsretten), creating heavy burdens on both nature and local communities that require urgent action plans. Specific seasonal hazards also arise in the winter, where car rentals to visitors unaccustomed to driving on icy and snowy roads have triggered a strong demand for stricter regulations.<\/p><p>To address these challenges, Northern Norway\u2019s strategy focuses on transforming the region into a sustainable, year-round destination by actively promoting shoulder seasons and encouraging longer stays that disperse visitors outside the main hubs. At the same time, the Arctic Norway Tourist Board has identified a critical need to strengthen its data-driven governance beyond the primary urban centers, as there is currently a lack of data available from less-developed areas to support essential political decision-making. While the organization already monitors a wide array of indicators and runs comprehensive guest and resident surveys, it requires more efficient methods to capture and implement variables for which no data collection system exists today. Through its participation in the D3HUB pilot, Northern Norway aims to collaborate with peer destinations facing similar challenges, discover innovative data collection methods, and create a specialized stakeholder team to design concrete indicators that will directly feed into sustainable destination strategies and infrastructure planning.<\/p><p><strong>3. Pilot approach<br \/><\/strong>Through the D3HUB pilot, Northern Norway developed an action plan to strengthen its data-driven destination management by transforming its continuous regional guest survey into a comprehensive monitoring system. Building on the methodologies and indicator sets presented during the D3HUB cluster webinars to support emerging areas, the pilot aims to address the region\u2019s extreme territorial diversity and fragmentation. By updating the survey to capture critical data points\u2014such as local infrastructure utilization, length of stay, and overtourism indicators the destination will complement its existing intelligence tools with metrics that evaluate tourism&#8217;s true impact outside the primary urban hubs. This strategic approach will utilize advanced solutions like AI-driven sentiment analysis of traveler feedback alongside the assessment of transactional and mobile data to monitor shifting tourist flows. This holistic framework allows the tourist board to effectively support both highly mature destinations struggling with seasonal pressure and emerging rural areas requiring strategic product and capacity growth. <br \/>The pilot also reinforces Northern Norway&#8217;s broader transition toward collaborative and evidence-based tourism governance. By integrating these localized data insights into standardized dashboards and interregional benchmarks, the destination seeks to create a healthy incentive for quality enhancement while bridging the gaps between local municipalities, destination management teams, and the private sector. These data-driven tools will provide the necessary political leverage at a national level to support essential infrastructure development, enforce regulations, and counteract the negative impacts of unregistered seasonal operators on the local economy. The initiative contributes directly to the D3HUB cluster priorities by empowering less-developed areas to attract quality and sustainable tourism, distributing traveler flows more evenly across space and time, and preserving the delicate Arctic natural environment and cultural heritage of the region for its residents.<\/p><p><br \/><strong>Agnete Stensland<\/strong><br \/><em><strong>Market Analyst, Arctic Norway Tourist Board<\/strong><\/em> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fed95f e-grid e-con-boxed e-con e-parent\" data-id=\"2fed95f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3926958 elementor-widget elementor-widget-image\" data-id=\"3926958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-7-1024x1024.png\" class=\"attachment-large size-large wp-image-3260\" alt=\"\" srcset=\"https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-7-1024x1024.png 1024w, https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-7-300x300.png 300w, https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-7-150x150.png 150w, https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-7-768x768.png 768w, https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-7.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19f4163 elementor-widget elementor-widget-heading\" data-id=\"19f4163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u201cD3HUB has demonstrated that the combination of \ndata, shared knowledge, and European cooperation can accelerate the transition towards a more \nresilient and sustainable tourism model.\u201d \n<br>\n<br>\nH\u00e9ctor Fern\u00e1ndez Manchado <br>\nCEO SPEL \u2013 \nTurismo Lanzarote\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8e8e48 e-flex e-con-boxed e-con e-parent\" data-id=\"f8e8e48\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6ce48f elementor-widget elementor-widget-n-accordion\" data-id=\"d6ce48f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2250\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2250\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> DataDriven Climate Governance in Lanzarote <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2250\" class=\"elementor-element elementor-element-89a5572 e-con-full e-flex e-con e-child\" data-id=\"89a5572\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2250\" class=\"elementor-element elementor-element-103dd55 e-flex e-con-boxed e-con e-child\" data-id=\"103dd55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-edf1097 elementor-widget elementor-widget-text-editor\" data-id=\"edf1097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. Introduction<br \/><\/strong><span data-contrast=\"auto\">The Island of Lanzarote (Canary Islands, Spain), represented by SPEL \u2013 Turismo Lanzarote, is a coastal island destination characterised by a strong dependence on tourism, which accounts for more than 15% of total employment, and by a well<\/span>\u2011<span data-contrast=\"auto\">established international visitor profile attracted by its unique volcanic landscapes, natural heritage, and year<\/span>\u2011<span data-contrast=\"auto\">round climate.\u00a0<\/span><span data-contrast=\"auto\">Lanzarote is much more than a tourist destination; it is a territory that has successfully built its own development model over time, based on a careful balance between progress and conservation. The island has evolved with a clear vision: to grow without losing its essence, preserving its volcanic landscapes, biodiversity, and cultural identity.\u00a0The island and its surrounding environment have been internationally recognised by UNESCO as a Biosphere Reserve (1993) and as the Lanzarote and Chinijo Archipelago Global Geopark (2015). Furthermore, in 2025, the United Nations Food and Agriculture Organization (FAO) designated Lanzarote as a Globally Important Agricultural Heritage System (GIAHS), further reinforcing a model that values the relationship between people and their environment, as well as the active preservation of unique cultural landscapes.\u00a0These recognitions reflect Lanzarote\u2019s long-standing commitment to sustainability and its determination to safeguard its natural and cultural heritage while fostering a resilient and prosperous future for both residents and visitors.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><div class=\"syno-o-doc-pm-page\"><div class=\"syno-o-doc-pm-page-body\"><div class=\"syno-o-doc-pm-page-content\"><div class=\"syno-o-doc-pm-page-content-padding\"><div class=\"syno-o-doc-pm-page-content-container\"><div class=\"syno-o-doc-pm-block\"><div id=\"\" class=\"syno-o-doc-pm-paragraph \"><div class=\"syno-o-doc-pm-line\"><div class=\"syno-o-doc-pm-line-location\"><div class=\"syno-o-doc-pm-line-content\"><p><span data-contrast=\"auto\">Lanzarote already collects a wide range of tourism and sustainability indicators and is increasingly integrating data-driven approaches into its governance. Strategic priorities focus on climate mitigation and adaptation, sustainable tourism, and digital transformation, supported by growing public\u2013private collaboration to strengthen resilience and evidence-based decision-making.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Lanzarote, through SPEL \u2013 Turismo Lanzarote, operates in a highly tourism<\/span>\u2011<span data-contrast=\"auto\">dependent context where the sector drives the economy but also pressures fragile natural and social systems. As a public\u2013private DMO under the Cabildo of Lanzarote, SPEL coordinates tourism development, sustainability strategies, and stakeholder engagement, aligning local priorities with regional and European goals. Within this context, the D3HUB cluster on climate mitigation and adaptation is especially relevant, given the island\u2019s exposure to risks such as rising temperatures, water scarcity, coastal erosion, and ecosystem stress. Although Lanzarote has made progress in integrating data into tourism governance,\u00a0tracking emissions, visitor flows, and economic performance,\u00a0key gaps remain in building a coherent, interoperable system of sustainability metrics and linking data insights to operational decisions. Challenges also include limited access\u00a0to private<\/span>\u2011<span data-contrast=\"auto\">sector data, the need to strengthen internal analytical capacity, and the complexity of coordinating climate action across sectors like mobility, energy, and water. These issues affect both the DMO\u2019s strategic planning and the wider tourism ecosystem, underscoring the need for a more integrated, data<\/span>\u2011<span data-contrast=\"auto\">driven, and collaborative approach to climate governance.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The D3HUB pilot and Action Plan support Lanzarote in addressing climate challenges through a strategic, data<\/span>\u2011<span data-contrast=\"auto\">driven, and collaborative approach to tourism governance. Building on existing efforts, SPEL \u2013 Turismo Lanzarote is improving the integration of data sources, such as climate assessments, tourism intelligence, mobility, and visitor perceptions, to strengthen evidence<\/span>\u2011<span data-contrast=\"auto\">based decision<\/span>\u2011<span data-contrast=\"auto\">making and long<\/span>\u2011<span data-contrast=\"auto\">term planning. A key goal is to consolidate these datasets into a coherent system to better measure environmental impacts, monitor sustainability, and implement the Climate Action Plan.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Through D3HUB, Lanzarote benefits from peer learning, expert guidance, and shared methodologies, helping refine its approach to climate governance and sustainability measurement. The pilot contributes to improved data management, stronger analytical capacity, and enhanced stakeholder collaboration. Overall, it supports the transition toward a more resilient and climate<\/span>\u2011<span data-contrast=\"auto\">aware tourism model. Planned actions include measuring and certifying the sector\u2019s carbon footprint, developing emergency and evacuation plans (with staff training), and implementing early warning systems for residents and visitors via digital tools.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Testimonial<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<br \/><\/span><span data-contrast=\"none\">&#8220;Participating in D3HUB has been a valuable opportunity to strengthen the way Lanzarote integrates data into tourism management and decision-making related to sustainability and climate action. Beyond the tools and methodologies shared throughout the project, one of the most enriching aspects has been the exchange of experiences with other European destinations facing similar challenges. This process has enabled us to identify new opportunities for improvement, strengthen our strategic vision, and advance towards a more resilient, collaborative, and evidence-based tourism governance model. We are confident that the work carried out through D3HUB will continue to generate knowledge, foster cooperation, and drive innovation in support of the transition of tourism destinations towards more sustainable and future-ready models.&#8221;<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><p><strong>H\u00e9ctor Fern\u00e1ndez Manchado<br \/><em>CEO SPEL \u2013 Turismo Lanzarote<\/em><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe0f71d e-grid e-con-boxed e-con e-parent\" data-id=\"fe0f71d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39a0b3b elementor-widget elementor-widget-image\" data-id=\"39a0b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-6-1024x1024.png\" class=\"attachment-large size-large wp-image-3256\" alt=\"\" srcset=\"https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-6-1024x1024.png 1024w, https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-6-300x300.png 300w, https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-6-150x150.png 150w, https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-6-768x768.png 768w, https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-6.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-419f5bf elementor-widget elementor-widget-heading\" data-id=\"419f5bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\"\u201cOur work with D3HUB focused on turning information into a roadmap for impactful tourism policy.\" \n<br>\n<br>\nLucia Leonardi\n\u00a0 <br>\nOfficer at the Department for Tourism of the Province of Trento\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aab56d8 e-flex e-con-boxed e-con e-parent\" data-id=\"aab56d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18fcea6 elementor-widget elementor-widget-n-accordion\" data-id=\"18fcea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2620\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2620\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Trentino's Roadmap for Inclusive Destination Management <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2620\" class=\"elementor-element elementor-element-0a0d444 e-con-full e-flex e-con e-child\" data-id=\"0a0d444\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2620\" class=\"elementor-element elementor-element-a8fbc46 e-flex e-con-boxed e-con e-child\" data-id=\"a8fbc46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6a818 elementor-widget elementor-widget-text-editor\" data-id=\"6c6a818\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. Introduction<\/strong><br \/><span data-contrast=\"auto\">Trentino, represented in this project by the Autonomous Province of Trento and its DMO \u201cTrentino Marketing\u201d, is a mountain destination in northern Italy with a strong tourism economy, a multi-level governance model, and a network of 12 local tourism boards. Tourism plays a strategic role in the region\u2019s development, accounting for a significant share of employment and attracting approximately 34 million overnight stays annually in a territory of around 500,000 residents. The destination has developed a growing data-driven tourism ecosystem supported by tools such as the Trentino Dashboard and Trentino Guest Platform, alongside initiatives focused on artificial intelligence, mobility monitoring, and sustainable tourism management. Through its participation in D3HUB, Trentino aims to strengthen collaboration, enhance data-driven governance, and further advance its strategic vision for sustainable mountain tourism management.<\/span><\/p><p><b><span data-contrast=\"auto\">2. Challenges<br \/><\/span><\/b><span data-contrast=\"auto\">Trentino faces the challenge of balancing tourism growth with residents&#8217; well-being and the preservation of its mountain environment. Tourism is one of the region\u2019s main economic drivers, but visitor flows are unevenly distributed across the territory and strongly concentrated during peak winter and summer seasons. This creates pressure on mobility, parking availability,\u00a0housing\u00a0access, and local infrastructure in specific areas. The rapid growth of tourist apartments and short-term rentals has also become a concern, contributing to rising living costs and making it difficult for residents and seasonal workers to find accommodation.<\/span><span data-contrast=\"none\">\u00a0<\/span><span data-contrast=\"auto\">To address these challenges, the guiding principle is to consider Trentino as a place to be lived in and chosen year-round: a destination to visit, but even more so, a territory to inhabit. In this context, Trentino\u2019s strategy is to grow in volume during the shoulder seasons, which are currently less saturated, while focusing on increasing value rather than volume during the peak summer and winter periods.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">At the same time, Trentino\u00a0identified\u00a0the need to strengthen its capacity for data-driven tourism governance and improve the understanding of the relationship between residents and visitors. While the destination already manages a broad range of tourism indicators and digital monitoring tools, there\u00a0remains\u00a0limited data on residents\u2019\u00a0perceptions\u00a0and quality of life. Through participation in the D3HUB pilot, Trentino aims to enhance collaboration, exchange best practices with other European destinations, and further develop a shared tourism data observatory to support more balanced, sustainable, and evidence-based tourism policies.<\/span><\/p><p><b><span data-contrast=\"auto\">3.Pilot approach<br \/><\/span><\/b><span data-contrast=\"auto\">Through the D3HUB pilot, Trentino developed an action plan to strengthen the social dimension of its tourism governance by introducing a structured system to\u00a0monitor\u00a0residents\u2019\u00a0perceptions\u00a0of tourism across the province. Building on the methodologies presented during the D3HUB webinars to measure residents&#8217; perception through surveys, such as the Tourism Acceptance Score (TAS) and the Resident Empowerment Through Tourism Scale (RETS), the pilot aims to complement Trentino\u2019s existing tourism intelligence ecosystem with resident-centered indicators related to quality of life, tourism acceptance, and perceived social, cultural, environmental, and economic impacts. This approach supports a more holistic understanding of sustainability beyond traditional tourism performance metrics.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The pilot also reinforces Trentino\u2019s broader transition toward evidence-based and data-driven destination management. By integrating residents\u2019\u00a0perceptions\u00a0into existing dashboards and sustainability monitoring systems, the destination\u00a0seeks\u00a0to improve policymaking, stakeholder engagement, and long-term planning for balanced mountain tourism development. The initiative contributes directly to the D3HUB cluster priorities by promoting better coexistence between residents and visitors, strengthening social sustainability, and supporting governance models that combine tourism competitiveness with community well-being and territorial resilience.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><p><strong>4. Testimonial<br \/><\/strong><span class=\"NormalTextRun SCXW189368222 BCX0\">Participating in the D3HUB project proved to be a transformative experience, merging technical tourism data training with high-level professional exchange that aligned our local practices with European standards. Beyond the valuable peer-learning and international networking, the pilot catalyzed a critical methodological shift in how we analyze resident\u00a0<\/span><span class=\"NormalTextRun SCXW189368222 BCX0\">perceptions<\/span><span class=\"NormalTextRun SCXW189368222 BCX0\">; we realized that moving past general sentiment to measure true resident empowerment is essential for sustainable growth. This &#8220;cultural adjustment&#8221;\u00a0<\/span><span class=\"NormalTextRun SCXW189368222 BCX0\">regarding<\/span><span class=\"NormalTextRun SCXW189368222 BCX0\">\u00a0data usage has redefined our approach, transitioning residents from passive observers to active stakeholders and prompting a long-term commitment to refining our survey tools. By implementing more nuanced data collection and\u00a0<\/span><span class=\"NormalTextRun SCXW189368222 BCX0\">maintaining<\/span><span class=\"NormalTextRun SCXW189368222 BCX0\">\u00a0our dialogue with European partners, we are ensuring that our data serves not just as a technical metric, but as a strategic roadmap for a more inclusive and\u00a0<\/span><span class=\"NormalTextRun SCXW189368222 BCX0\">cutting-edge<\/span><span class=\"NormalTextRun SCXW189368222 BCX0\">\u00a0tourism ecosystem.<\/span><\/p><p><strong>Lucia Leonardi<br \/><em>Officer at the Department for Tourism of the Province of Trento\u00a0<\/em><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e32a66 e-grid e-con-boxed e-con e-parent\" data-id=\"8e32a66\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8724d67 elementor-widget elementor-widget-image\" data-id=\"8724d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-5-1024x1024.png\" class=\"attachment-large size-large wp-image-3254\" alt=\"\" srcset=\"https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-5-1024x1024.png 1024w, https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-5-300x300.png 300w, https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-5-150x150.png 150w, https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-5-768x768.png 768w, https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/2026\/07\/D3HUB-USE-CASES-5.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3358138 elementor-widget elementor-widget-heading\" data-id=\"3358138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\"Participating in the D3HUB pilot has shown us how collaboration and shared learning can accelerate digital innovation and create lasting value for all stakeholders.\" \n\n<br>\n<br>\nAna Ram\u00edrez Moreno\u00a0 <br>\nTurismo de Sevilla\u00a0\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-809788d e-flex e-con-boxed e-con e-parent\" data-id=\"809788d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e0e7ce elementor-widget elementor-widget-n-accordion\" data-id=\"1e0e7ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-3150\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-3150\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Operationalizing Tourism Intelligence in Sevilla <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3150\" class=\"elementor-element elementor-element-956f583 e-con-full e-flex e-con e-child\" data-id=\"956f583\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-3150\" class=\"elementor-element elementor-element-8dfdca2 e-flex e-con-boxed e-con e-child\" data-id=\"8dfdca2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3fe34 elementor-widget elementor-widget-text-editor\" data-id=\"5c3fe34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"syno-o-doc-pm-page\"><div class=\"syno-o-doc-pm-page-body\"><div class=\"syno-o-doc-pm-page-content\"><div class=\"syno-o-doc-pm-page-content-padding\"><div class=\"syno-o-doc-pm-page-content-container\"><div class=\"syno-o-doc-pm-block\"><div id=\"\" class=\"syno-o-doc-pm-paragraph \"><div class=\"syno-o-doc-pm-line\"><div class=\"syno-o-doc-pm-line-location\"><div class=\"syno-o-doc-pm-line-content\"><p><strong>1. Introduction<br \/><\/strong><span data-contrast=\"auto\">Sevilla is one of the leading urban tourism destinations in Spain and Southern Europe, combining a rich cultural heritage, internationally recognised events, and a diversified tourism offer including leisure, gastronomy, and MICE tourism. The city ranks among the top three most visited destinations in Spain and is supported by a well-established ecosystem of tourism services, infrastructure, and governance.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">With a population of around 690,000 inhabitants, Sevilla receives approximately 4 million tourists and generates over 8 million overnight stays annually, making tourism a key economic pillar. The destination is highly internationalised, with major source markets including the United States, France, Italy, and the United Kingdom, alongside domestic visitors\u00a0mainly from\u00a0Andalusia and Madrid. The typical visitor is an urban cultural tourist,\u00a0generally aged\u00a030\u201364, with medium-to-high income and education levels, travelling for short stays (2\u20133 nights) and motivated by culture, gastronomy, and major events.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Sevilla is also a digitally advanced destination. Since the launch of the Smart Tourism Office in 2021, the city has deployed the System of Tourism Intelligence (SIT), which uses big data, real-time monitoring, and predictive analytics to support evidence-based decision-making. Its tourism strategy is framed around a triple sustainability approach (social, economic, and environmental) and a \u201cshared city\u201d model, aiming to ensure a balanced development of tourism while\u00a0maintaining\u00a0residents\u2019 quality of life.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><strong>\u00a02. Challenges<br \/><\/strong><span data-contrast=\"auto\">Sevilla\u2019s Destination Management Organisation\u00a0(Turismo de Sevilla)\u00a0operates\u00a0in a context of high tourism intensity and increasing complexity. While\u00a0significant progress\u00a0has been made in digitalisation through the Smart Tourism Office and SIT, the main challenge lies in moving from data availability to fully operational, coordinated action across stakeholders and municipal departments.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The D3HUB cluster on \u201credistributing tourist flows in space and time\u201d is particularly relevant, as tourism demand in Sevilla\u00a0remains\u00a0highly concentrated both spatially and temporally. Visitor flows are\u00a0largely focused\u00a0in\u00a0the historic centre (e.g. Cathedral\u2013Alc\u00e1zar\u00a0axis, Santa Cruz), while demand peaks occur during specific periods such as Semana Santa, Feria de Abril, and the high season. This concentration places considerable pressure on infrastructure, cultural heritage, and public space, while also affecting residents\u2019 quality of life and overall visitor experience.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><strong>Key challenges include:\u00a0<\/strong><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">High visitor density and tourism pressure in central areas<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Strong temporal peaks and pronounced seasonality patterns<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Limited diversification of visitor flows across neighbourhoods and time periods<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Need to strengthen resident engagement and foster acceptance of tourism-related policies<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Remaining gaps in data integration (tourism, mobility, sustainability) and cross-sector coordination<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Overall, Sevilla is working to translate its advanced data capabilities into effective, real-time management solutions that support a more balanced and sustainable distribution of tourism activity.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><strong>\u00a03. Pilot Approach<br \/><\/strong><span data-contrast=\"auto\">The Sevilla pilot contributes to the D3HUB objectives by\u00a0leveraging\u00a0and further operationalising existing digital infrastructure, particularly the Smart Tourism Office and SIT, rather than developing new systems. The focus is on strengthening the integration and practical use of data to support a more balanced distribution of visitor flows in space and time.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The pilot explored\u00a0new approaches\u00a0to combining multiple data sources (e.g. sensors, mobile data, points of interest) and improving their usability through integrated dashboards and advanced visualisation tools. It also emphasised the importance of strengthening stakeholder alignment by\u00a0identifying\u00a0effective practices for communicating redistribution strategies, supporting collaboration across municipal departments and with the private sector, and enhancing the evaluation of interventions such as alternative routing or demand management measures.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><strong>Key learnings include:\u00a0<\/strong><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">The importance of integrated dashboards combining tourism, mobility, and sustainability data<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">The effectiveness of area-based flow analysis to support targeted redistribution strategies (e.g. promotion of alternative neighbourhoods, density\u00a0monitoring\u00a0in high-demand areas)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">The role of events, MICE, and cultural programming in addressing seasonal demand patterns and encouraging a more even distribution of visitation over time<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">The need to incorporate resident and visitor\u00a0perception\u00a0indicators to support social acceptance and monitor impacts<\/span><span data-ccp-props=\"{}\">\u00a0<br \/><br \/><\/span><\/li><\/ul><p><span data-contrast=\"auto\">As a result, Sevilla\u2019s Action Plan focuses on strengthening the integration, visualisation, and operational use of tourism data, with the overall\u00a0objective\u00a0of supporting a more balanced and sustainable distribution of visitor flows, while enhancing governance, stakeholder coordination, and community engagement.<\/span><\/p><p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><p><strong><span class=\"TextRun SCXW193608805 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW193608805 BCX0\">Ana Ram\u00edrez Moreno<\/span><\/span><\/strong><span class=\"LineBreakBlob BlobObject DragDrop SCXW193608805 BCX0\"><strong><span class=\"SCXW193608805 BCX0\">\u00a0<\/span><\/strong><br class=\"SCXW193608805 BCX0\" \/><\/span><strong><em><span class=\"TextRun SCXW193608805 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW193608805 BCX0\">Turismo de Sevilla<\/span><\/span><span class=\"EOP SCXW193608805 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/em><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e255fc7 e-flex e-con-boxed e-con e-parent\" data-id=\"e255fc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2068a2c elementor-widget elementor-widget-spacer\" data-id=\"2068a2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>USE CASES &#8220;Being one of the pilot destinations in the D3HUB, Arctic Norway Tourist Board has gained new important insight in order to further develop our regions. Learning from other members has been one of the key take aways. We are looking forward to putting this learning into practice through our action plan and other [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-3246","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.d3hub-competencecentre.eu\/index.php?rest_route=\/wp\/v2\/pages\/3246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.d3hub-competencecentre.eu\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.d3hub-competencecentre.eu\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.d3hub-competencecentre.eu\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.d3hub-competencecentre.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3246"}],"version-history":[{"count":25,"href":"https:\/\/www.d3hub-competencecentre.eu\/index.php?rest_route=\/wp\/v2\/pages\/3246\/revisions"}],"predecessor-version":[{"id":3292,"href":"https:\/\/www.d3hub-competencecentre.eu\/index.php?rest_route=\/wp\/v2\/pages\/3246\/revisions\/3292"}],"wp:attachment":[{"href":"https:\/\/www.d3hub-competencecentre.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}