{"id":2893,"date":"2025-06-05T09:57:21","date_gmt":"2025-06-05T07:57:21","guid":{"rendered":"https:\/\/www.d3hub-competencecentre.eu\/?p=2893"},"modified":"2025-06-09T11:58:43","modified_gmt":"2025-06-09T09:58:43","slug":"indicators-that-drive-action-towards-a-european-competence-centre-for-sustainable-tourism","status":"publish","type":"post","link":"https:\/\/www.d3hub-competencecentre.eu\/?p=2893","title":{"rendered":"Indicators that drive action: towards a European Competence Centre for Sustainable Tourism"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2893\" class=\"elementor elementor-2893\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-914f5cb e-flex e-con-boxed e-con e-parent\" data-id=\"914f5cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e40ae3f elementor-widget elementor-widget-spacer\" data-id=\"e40ae3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-080cdeb e-flex e-con-boxed e-con e-parent\" data-id=\"080cdeb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ffd7d elementor-widget elementor-widget-heading\" data-id=\"c7ffd7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ana Moniche, Andaluc\u00eda<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5654154 e-flex e-con-boxed e-con e-parent\" data-id=\"5654154\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da605b8 elementor-widget elementor-widget-spacer\" data-id=\"da605b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e09943 e-flex e-con-boxed e-con e-parent\" data-id=\"9e09943\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61e8489 elementor-widget elementor-widget-text-editor\" data-id=\"61e8489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tourism is at a crossroads. Across Europe, destinations are being asked to deliver not only economic growth but also social well-being and environmental responsibility. In this context, the D3HUB project has one clear mission: to support destinations in making better decisions through data.<\/span><\/p><p><span style=\"font-weight: 400;\">One of the pillars of this support is the definition of a common set of meaningful, useful, and shared indicators across territories facing similar challenges. The goal is to help Destination Management Organisations (DMOs) turn information into strategic action.<\/span><\/p><p><span style=\"font-weight: 400;\">The project has identified four clusters of challenges that European destinations are currently navigating:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to better distribute tourist flows in space and time<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to balance the needs of residents, visitors, and local stakeholders<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to adapt to and mitigate the effects of climate change<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And how to support emerging destinations in their journey toward quality, sustainable tourism<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">None of these challenges can be addressed with improvised, short-term solutions. Sustainability, by definition, requires long-term thinking, and long-term thinking needs consistent measurement. If we want to know whether we&#8217;re heading in the right direction, we need to track our progress stably and comparably across time and across places.<\/span><\/p><p><span style=\"font-weight: 400;\">That&#8217;s why D3HUB is developing a shared indicator framework based on internationally agreed standards. The indicators draw directly from the latest proposals aligned with the UN Tourism Statistical Framework for Measuring the Sustainability of Tourism (SF-MST), as outlined in the draft prepared by Moniche Bermejo et al. (2024). This proposal, co-authored by a group of five experts, has been submitted for review to the UN Tourism Expert Group on Measuring Sustainable Tourism (a technical working group coordinated by UN Tourism and the United Nations Statistics Division). The group includes representatives from national tourism administrations, statistical offices, and international organisations, working together to ensure consistency in the global measurement of sustainable tourism.<\/span><\/p><p><span style=\"font-weight: 400;\">The alignment between D3HUB and international standards is reinforced by the participation of Turismo Andaluz in both the D3HUB project and the UN Tourism Expert Group on Measuring Sustainable Tourism. This dual involvement helps ensure that the indicators proposed for the future Competence Centre are not only relevant and actionable for destinations, but also consistent with the methodological framework promoted by UN Tourism. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdf13b4 e-flex e-con-boxed e-con e-parent\" data-id=\"fdf13b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f087bc elementor-widget elementor-widget-image\" data-id=\"8f087bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.d3hub-competencecentre.eu\/wp-content\/uploads\/elementor\/thumbs\/Vario-2025-06-05T095209.848-rbhuf1t73q3k180xpzc3jrsy4px22s541eu4vroryg.png\" title=\"Indicators that drive action: towards a European Competence Centre for Sustainable Tourism D3HUB\" alt=\"Indicators that drive action: towards a European Competence Centre for Sustainable Tourism D3HUB\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d48f23 e-flex e-con-boxed e-con e-parent\" data-id=\"8d48f23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d11c0cb elementor-widget elementor-widget-text-editor\" data-id=\"d11c0cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In addition to the SF-MST, the indicators align with:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The EU Tourism Dashboard (European Commission + JRC)<br \/><\/span>\u00a0<strong data-start=\"1027\" data-end=\"1032\">\u00b9<\/strong> UN Tourism. (2024, February). <em>Statistical Framework for Measuring the Sustainability of Tourism (SF-MST)<\/em><br \/>[Draft]. <a href=\"https:\/\/webunwto.s3.eu-west-1.amazonaws.com\/s3fs-public\/2024-02\/SF-MST_version_WEB_FEB2024.pdf\">https:\/\/webunwto.s3.eu-west-1.amazonaws.com\/s3fs-public\/2024-02\/SF-MST_version_WEB_FEB2024.pdf<\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">EUROSTAT&#8217;s ongoing work on sustainability in tourism statistics<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The OECD pilots and TSI projects conducted in several EU Member States<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And the UN Tourism&#8217;s INSTO network, which promotes sustainability monitoring at the destination level<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>Rooting the indicators in this ecosystem ensures coherence, comparability, and policy relevance. However, we also want the indicators to be useful, practical tools that respond to real needs.<\/span><\/p><p><span style=\"font-weight: 400;\">For this reason, the D3HUB indicators were selected to help destinations:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand tourism dynamics: who visits, when, where, and with what impacts<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track whether strategies are working: are we reducing pressure on peak seasons? Are residents more satisfied?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compare their performance: how are we doing compared to peers with similar challenges?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most importantly, support better decisions: What needs to change in our tourism model to meet our sustainability goals?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This is what we mean when we say indicators should be &#8220;actionable.&#8221; They must serve as bridges between data and decisions, between diagnosis and strategy.<\/span><\/p><p><span style=\"font-weight: 400;\">As part of the project, we are also developing a practical deliverable that will help destinations at different stages of their journey, including:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A harmonised set of indicators adapted to each cluster<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A refined shortlist for those who are just starting or scaling up their monitoring systems<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And concrete examples of actions linked to each indicator, helping DMOs turn metrics into management tools<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">In the end, it&#8217;s not about the numbers; it&#8217;s about what we do with them.<\/span><\/p><p><span style=\"font-weight: 400;\">D3HUB is helping European destinations move towards tourism models that are more sustainable, more resilient, and more grounded in facts. Because when data meets purpose, change becomes possible.<\/span><\/p><h2><span style=\"font-weight: 400;\">What Comes Next?<\/span><\/h2><p><span style=\"font-weight: 400;\">Stay tuned as we continue to develop tools, share insights, and support destinations on the path to smarter european tourism.<\/span><\/p><p><span style=\"font-weight: 400;\">Visit our website for more updates: <a href=\"https:\/\/www.d3hub-competencecentre.eu\">https:\/\/www.d3hub-competencecentre.eu<\/a><\/span><\/p><h6>\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f260626 e-flex e-con-boxed e-con e-parent\" data-id=\"f260626\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ana Moniche, Andaluc\u00eda Tourism is at a crossroads. Across Europe, destinations are being asked to deliver not only economic growth but also social well-being and environmental responsibility. In this context, the D3HUB project has one clear mission: to support destinations in making better decisions through data. One of the pillars of this support is the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2893","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"_links":{"self":[{"href":"https:\/\/www.d3hub-competencecentre.eu\/index.php?rest_route=\/wp\/v2\/posts\/2893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.d3hub-competencecentre.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.d3hub-competencecentre.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.d3hub-competencecentre.eu\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.d3hub-competencecentre.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2893"}],"version-history":[{"count":25,"href":"https:\/\/www.d3hub-competencecentre.eu\/index.php?rest_route=\/wp\/v2\/posts\/2893\/revisions"}],"predecessor-version":[{"id":2922,"href":"https:\/\/www.d3hub-competencecentre.eu\/index.php?rest_route=\/wp\/v2\/posts\/2893\/revisions\/2922"}],"wp:attachment":[{"href":"https:\/\/www.d3hub-competencecentre.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.d3hub-competencecentre.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.d3hub-competencecentre.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}