On Wednesday, 22 May, the Slovenian Tourist Board (STO) presented three new projects that complement and upgrade the promotion of Slovenia as a top tourist and sports destination in an innovative way. The press conference at the Lipica Stud Farm marked the launch of the new website Slovenia – a sports destination, an artificial intelligence-supported virtual consultant Alma on the portal Slovenia.info and Audio Stories of Slovenia. On this occasion, Minister of Economy, Tourism and Sport Matjaž Han, President of the Olympic Committee of Slovenia (OKS) Franjo Bobinac, President of the Board of Directors of the Slovenian Advertising Chamber Jure Bohinc and Director of the STO mag. Maja Pak Olaj underlined the importance of innovative approaches in the promotion of Slovenian tourism.
The D3HUB project was presented by our partner Arctur.